TTIP: A race to the bottom
11 February 2016
We’re not sexy and we know it
11 February 2016
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  • TaskConcept & Copywriting

The EU Greens wanted to find a disruptive way to tackle the TTIP, which they considered an issue.
It had to be provocative yet informative, with a “buzz” potential.
I inspired myself from the famous “Honest Trailers” to write a fake trailer introducing TTIP as the next worst thing that could ever happen to humanity.
The video was taken on by Anonymous and viewed more than a million times through Facebook.
Production: Old Continent