You can’t take a nerd and pretend he’s the ultimate sex bomb all of a sudden. And you can’t make people believe that the EU is cool.
That was the idea formulated by Old Continent.
The script had to reflect this opposition between “Great ideas” and the blunter still more honest reality. It had to be short, witty with a slight touch of provocation, with a light tone that conveyed proximity with the viewer. A “let’s cut the crap, this is an honest message” tone.
Right after it was launched, people started to ask for translations so we started a collaborative call which enabled 25 translations in less than 7 hours.