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  • TaskConcept & Copywriting

Platforma wanted to show the power of collaboration between cities to improve development. The campaign, to be displayed at the World Development summit, had to convey the idea that not only huge transnational projects were making a difference, but also smaller ones.
So the concept had to reflect this balance and show how people can collaborate from opposite sides of the world to find solutions to their respective problems.

Production: Old Continent